"Four years ago Joe and I sat and mapped out the strategy for what would become Amerifit Brands. He has been a valued partner and friend in developing what has become a leader in the consumer wellness category. He has a special level of understanding of the wellness space and of branded consumer in general."

- Cyrill Siewert, Former CEO Amerifit Brands


Amerifit Brands

Amerifit Brands is a leader within the consumer wellness category. The products in Amerifit's portfolio include OTC and nutritional supplement products and have leading market positions within their respective categories. Amerifit has a particular focus on women's health and gastrointestinal health and largely sells its products through mass market channels. Amerifit's key brands include, Culturelle®, the leading probiotic nutritional supplement in the U.S., Estroven┬«, the leading all-natural product line addressing the condition of menopause, and AZO, the leading line of products addressing pain relief and prevention of urinary tract infections in women.

Amerifit was purchased by Martek Biosciences, Inc. in February 2010.

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www.azoproducts.com | www.culturelle.com | www.estroven.com