About Us

Operating Partner - Cyrill Siewert

Cyrill has over 30 years of experience leading consumer packaged goods businesses.  Cyrill has a global perspective having led businesses in North America, South America, the Far East and Europe.  Cyrill spent the first 25 years of his career working for leading CPG and Health Care companies such as PepsiCo, Colgate Palmolive and AL Pharma where he held various positions of leadership across numerous worldwide geographies.

He then transitioned to a more entrepreneurial role and focused on consumer health and nutrition when he led the buyout of a leading distributor of nutrition products and toiletries to independent nutrition retailers, which was later sold to United Natural Foods (UNFI).  Following that Cyrill partnered with a New York based private equity firm to purchase Amerifit Brands, which he led as CEO.  Amerifit was a successful buildup of consumer healthcare brands and was sold to Martek Biosciences in 2010. 

Cyrill is currently the Chairman of Athena Wellness Brands, which owns and manages the Designer Protein brand of products, an advisor to Jamieson Laboratories and is the President of Siewert & Co, a specialized consultancy firm.